The news media has profound impact on community norms and in setting a community's political agenda. With prevention efforts, the news media is a powerful means to inform and gain public and policymaker support for policy goals. This online course provides the learner with information on how to utilize the news media to convey messages to the public, ensure that the media covers prevention stories properly, and develop strategies for media advocacy campaigns.
Approximate Completion Time: 3 Hours
Did you know... studies have shown that in communities where no organized efforts were taken to reduce sales to underage persons, individuals who looked younger than age 21 were able to buy alcohol without showing ID in 45-50% of their attempts? Responsible Beverage Service (RBS) has been shown to lower the number of underage youth who are served alcohol as well as decrease the number of intoxicated patrons at bars and liquor stores. This course will provide participants with background information on RBS, the elements of effective RBS training, and the importance of RBS as part of a community's efforts to prevent alcohol-related problems.